QR Codes are two-dimensional barcodes that can be scanned quickly and simply using the camera featured on almost every modern mobile telephone. The code is then converted into text – possibly interactive – and/or a link. For example: you’ve spotted a nice-looking costume and you would like to see more pictures of it. Take your mobile telephone, scan the QR Code on the label and you will be shown the catwalk film of the costume.
A QR reader application is a piece of software that can be installed on your Smartphone. The best-known systems are:
- iPhone: Go to the app store on your mobile telephone and then search for “QR” or “barcode”.
- Android: Go to the Android Market using your mobile telephone and then search for QR or barcode
- Blackberry: Go to the Blackberry App World and then search for QR or barcode.